Finding the Smile in Commercial Copy
Some days, when we wake up on the wrong side of the bed or maybe eaten one too many tacos or pieces of cake the night before, we don’t feel full of rainbow-colored smiles. Then we make a cup of …
Working Wednesday: Approaching an eLearning Script
Sound like the Expert As an actor voicing an eLearning script, you are the authority in the subject matter you are voicing. Therefore, you need to be able to confidently explain and represent the content that is presented. There are …
Talent Spotlight: Steven Edwards
Steven Edwards finished up his training with Such A Voice in 2017, and since then has been extremely busy putting his voice-over talents to use in his home country of Trinidad and Tobago, as well as internationally. Steven has a …
Better than Robots: Why IVR Needs a Human Touch
Confession: I almost never answer my phone anymore. Why? Because, more often than not, it’s a robo-voice telling me that there’s some pressing matter I need to take care of right now and did I know I was eligible for …
“Toying” with Voice-Over?
About two weeks ago, I was walking through the aisles of a CVS in Nashville and I saw a kid playing with a new deluxe talking action figure, giggling happily as he pressed the button and the action figure recited …
Working Wednesday: Using Other Creative Stimuli for Commercials
Commercials are a funny thing. As listeners, when we hear commercials – whether on TV, the radio, or even on Instagram or Facebook – one of the biggest factors in determining whether we tune in or change the channel …