Finding the Smile in Commercial Copy
Some days, when we wake up on the wrong side of the bed or maybe eaten one too many tacos or pieces of cake the night before, we don’t feel full of rainbow-colored smiles. Then we make a cup of …
Working Wednesday: Using Other Creative Stimuli for Commercials
Commercials are a funny thing. As listeners, when we hear commercials – whether on TV, the radio, or even on Instagram or Facebook – one of the biggest factors in determining whether we tune in or change the channel …